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Alphons launches Incredible India website

Speed Post News Network

New Delhi : The Minister of State (I/C) for Tourism K J Alphons launched the new Incredible India website in New Delhi on June 14, 2018. The website showcases India as a holistic destination revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to projecting India as a “must-visit” destination among the overseas travellers.

Launching the new dynamic and interactive website with latest platform and technology, the Minister hoped that the website will evolve as one of the best in the world. The Minister also said that the new website is more interactive, it will have all the required content that will be updated in a timely manner. The Minister also thanked the stakeholders like Tech Mahindra, Google, Adobe and NIC team who were involved in the development of the website, according to a PIB release.

Speaking at the event, Secretary Tourism, Rashmi Verma, said that new website will suggest a visitor the options and there is no need of any queries. She also conveyed that the website has already started getting visits from US, Russia and China.

The website has many useful features to make it more interactive and to provide a deeper engagement to the travellers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement, to deliver real time personalised experiences to each visitor, based on their interest and travel persona.

Ministry of Tourism has partnered with Google Arts & Culture in bringing online a series of compelling visuals that will give the user an immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure, on the new website.

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